If there is a personality trait people don’t want to deal with on a daily basis, it’s the negative persona. People deal with negative personas all the time whether they are narcissistic, a drama queen, a micromanager, or just plain rude. In life, you don’t want to encounter these people because they just drain the energy from the room or make the rest of the group feel uncomfortable. Negative energy personality traits will kill your chances of success, right? Wrong. Negative, mean people are successful all the time. Think about your bosses, supervisors, celebrities, and who get the girls in high school even though everyone only knows about him because his hobbies include shoving nerds into lockers. Despite all the negative energy that surrounds them, negative people actually make it in the world of business, entertainment, and with potential romantic relationships (although in this case, it’s rarely for the right reasons). This is because, in life, no one is more honest to someone than the person who hates them. The enemy doesn’t care about you so they won’t try to please you. These negative energy people may not be likable, but if they can make themselves into a necessary evil, they can help make a company successful. Think of a weapon in a fight for example. If you had to choose between a bouquet of flowers or a spiked baseball bat, anyone with common sense would apply the baseball bat because although it is ugly to look at, it is extremely effective if you want to win a fight against someone. A bouquet of flowers, although they look pretty, will probably just annoy the opponent enough to give them an extra incentive to bash your brains out. The negative personality will keep the company in line if he is in a manager position so long as he doesn’t overstep his boundary. You can’t afford to be soft in business. Women like negative asshole types sometimes because these men will actually hurt a guy who can’t take no for an answer.
Women want to feel safe and protected, and although in many cases these women are only digging themselves a deeper hole, they will go to a mean person for that protection because they can get the job done. Negative personas also make for good entertainment. Most people won’t admit it, but everyone loves a rude person on TV because they either make the show funny or give the hero archetype a reason to exist at all. If negative people didn’t make it in politics or TV, then I dare you to explain all the celebs and politicians who are making it in life despite having a personality you’d rather not be around. Negative personas are entertaining because people are fascinated with the idea of doing whatever you want without consequences or not caring about said consequences. People respect the “I don’t care what anyone thinks of me” attitude because it can be inspirational. In order to have that attitude, one must make somebody somewhere angry with them. That said, this personality type, although undesirable by many, is effective against the opposition. This conversation can now move on to another personality trait that makes it in entertainment for very obvious reasons.
If you want to keep audiences glued to you or gain trust from people in any environment, there is almost no substitute for being FUNNY. If you can make someone’s day just a little better by making them laugh, you’re winning. There isn’t one person in the world who hates comedy. Although there are many different forms of comedy, it is undeniable that humor can make an impact anywhere you go. Whether it’s an icebreaker with women, making your boss laugh at work, or just being able to hold people’s interest, humor is excellent for almost any situation. The only disadvantage that humor can have is one’s ability to consistently maintain it. If a market loses its ability to be funny and they relied on it as their trademark persona, the market will begin to drop and the customer will long for the nostalgic days when this dynamic persona was funny. That said, this conversation will shift towards a personality trait that gets shoved around as an excuse for stealing customers from another competitor’s market.
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